Facebook? Blogging? Twitter? Colleges are beginning to utilize social media to reach out to potential applicants. As seen on Massachusetts Institute of Technology’s university website, college officials have allowed for student blogs to be posted on the website. In addition, other universities such as Amherst, Bates, Carleton, and Yale have embraced this recent trend. According to this article, high school seniors applying to MIT have found the student blogs refreshing. It allows for applicants to learn about the university from a college student’s perspective, rather than what the officials try to paint the campus as.
By having students’ blogs on a university website, it creates a more complete view of the university. Instead of having typical descriptions of a college’s positive features, high school seniors can see the good with the bad. For a university, utilizing social media outlets on the website can only have positive outcomes.
Adrienne Kwan
University Advisors
Director of Social Media
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